Quote by Jawahar Lal Nehru- " Culture is the widening of mind and the spirit."

Practice .Science. Manners. Proficiency. Culture. Culture is the social behavior of a society or organization. It defines the organization collectively. If the culture is strong, leaders , are open and honest. This means that management takes transparent decisions , shares information with employees and rewards ethical behavior .Two young PHD students (while studying) named as LARRY PAGE & SERGEY BIN formed GOOGLE in 1996. They made humble beginning and started from car garage . However ,they were very clear from the day one about the culture of the company . As leaders , they were open and honest. They articulated the vision and mission of the company clearly. GOOGLE had a culture of the flat organization and collaborative environment. GOOGLE kept on growing and surpassed one billion unique visitors for the first time in May 2010. No wonder, GOOGLE is one of the topnotch multinationals in world today specializing in internet related product and services Total Revenue of the GOOGLE is 50 billion US $ in 2012. This culture has been the foundation due to which GOOGLE has achieved tremendous success and is a brand which is universally popular. Quote from one of the co founders of GOOGLE , SERGEY BIN sums it up comprehensively ; We wouldn’t survive if people didn’t trust us *